This project brought a few of my favorite things together – strategy, creative and skiing. And not necessarily in that order.
Every year, resorts make their sales pitch to ski clubs and travel professionals at the Mountain Travel Symposium. Nicknamed the “SXSW of Ski,” resorts from all over the world compete for the attention, consideration and, ultimately, business of the conference’s attendees. And it all starts with the video presentation. Here’s the one I helped create for Vail Resorts in 2013.
The 2013 / 14 season was a big one for Vail Resorts. Resort revenue (mountain + lodging) grew 10.4%, thanks in part to solid group sales.