AIRPORT PROMOTION
THE CHALLENGE:
Expand the reach of the STARZ app by tapping into a demo not reached through standard marketing channels
KPI:
Increased downloads and subscriptions
THE SOLUTION:
The solution involved identifying a unique and untapped market – air travelers. The STARZ app, upon its launch, offered a distinctive feature: the ability to download content directly to devices for offline viewing, a feature that was not yet commonplace. Recognizing the potential of this feature for individuals on long flights without Wi-Fi access, we created a strategy centered around reaching users when they were attentive and open to consuming new content.
Landing Page
Key assets:
In-airport placements with a QR Code linking a special landing page tailored for this initiative
Appropriate messaging strategy to effectively communicate the unique benefits of the STARZ app for airline travelers
THE RESULTS:
The implementation of the targeted strategy resulted in successful penetration into a new market segment and increased downloads and subscriptions
