REACTIVATION FLOW WITH OFFER
THE CHALLENGE:
The marketing team tasked us to create and test "flashy messaging” that highlighted a special offer to entice users who have canceled their STARZ account to reactivate their subscription
THE SOLUTION:
Coordinated with stakeholders to develop an impactful messaging strategy
Provided diverse copy options for testing, with "COME BACK AND SAVE BIG!" emerging as the most engaging
Ensured dynamic price point/plan length and new payment date based on user interaction
Email with a link to a special offer offer page emphasizing the exclusive deal for reactivation
Coordinated messaging strategy for click-through and conversion
Test different copy headers for the modal, with "COME BACK AND SAVE BIG!" proving to be the most engaging. Other headline options included:
RETURN FOR ONLY PENNIES A DAY
NEW SERIES. HUGE SAVINGS.
BIG SAVINGS AWAIT
GET 6 MONTHS OF SAVINGS
THE RESULTS:
Increased click-through and conversion rates
Higher user engagement with the reactivation offer
Enhanced user experience by preventing exits and ensuring dynamic content updates based on user interactions
